We have published Internal Auditing magazine on behalf of the U.K. Institute of Internal Auditors since 2000. Our original brief was to completely rethink and relaunch the magazine, turning it from a rather staid journal into a vibrant business publication.
Advertising revenue increased by 30% in the month that we re-launched the magazine, and it has since won awards for its design and editorial content. Each month we strike a balance between providing a useful magazine that is a tangible benefit for Institute members, while reinforcing the Institute’s key communications messages.
Annual, independent reader surveys show that over 95% of members are either satisfied or highly satisfied with the magazine. It is seen as the second highest benefit of Institute membership after technical support.